The trusted authority in transmission repair since 1954
Built for shops
that want to grow.
ATRA membership gives you the technical depth, business tools, and global professional network that keeps your shop ahead — and your customers loyal.
WHY JOIN ATRA
Eight reasons the best shops join — and stay.
Every benefit is designed to make your shop more profitable, more efficient, and more trusted in your market.
Tech Support Hotline
We spend thousands of dollars on vehicle research and answer more than 65,000 Technical call answered every year. Need help with a vehicle in your shop, give us a call Monday-Friday.
Golden Rule Warranty
Industry-leading nationwide inter-shop warranty program that builds customer trust and shop credibility.
GEARS Magazine
Monthly subscription to the industry's leading technical publication, included with every membership.
Training & Certification
ATRA online learning, in-person seminars, certification, and the annual Powertrain Expo — the most respected credentials in the industry.
Technical Library
Unlimited access to ATRA's expert technicians and 35,000+ technical documents, bulletins, and wiring diagrams.
Fix-It Forum
Private peer community where thousands of member shops share solutions, second opinions, and best practices.
ATRA Certification
Industry-recognized technician certification that proves your team's expertise to customers and insurers.
Supplier Network
Member-only pricing and access to a vetted network of parts, equipment, and service providers worldwide
THE ATRA PROMISE
Membership pays for itself.
Members consistently report that a single tech support call, one warranty claim resolved through Golden Rule, or one new customer from the ATRA Shop Locator can cover their annual dues.
Tech Hotline
Training Library
Golden Rule Warranty
Training Programs
MEMBERSHIP TYPES
Find the right membership for your business.
Whether you rebuild transmissions, service vehicles, or supply the trade, there's a membership built for you.
Technical Member
For franchises, general repair & service shops and that don't want to offer the Golden Rule Warranty.
Tech Support Center access
GEARS Magazine subscription
Fix-It Forum community access
Training & event discounts
$49/mo
Rebuilder Member
For full-service transmission shops
Full Tech Support Center access
Golden Rule Warranty eligibility
ATRA Shop Locator listing
GEARS Magazine subscription
Fix-It Forum community access
Discounted Powertrain Expo registration
Co-branded marketing toolkit
$49/mo
Supplier Member
For suppliers, manufacturers & remanufacturers.
Buyer's Guide premium listing
GEARS Magazine advertising access
Powertrain Expo exhibitor priority
Direct connection to 2,000+ shops
Co-marketing opportunities
$49/mo
HOW TO JOIN
Four steps to membership.
Every benefit is designed to make your shop more profitable, more efficient, and more trusted in your market.
01
Apply Online
Complete a short application — tell us about your shop and team.
02
Verification
ATRA reviews your application and confirms your business details.
03
Onboarding
Receive your member welcome kit, login credentials, and tech access
04
Get to Work
Start using tech support, training, warranty, and marketing tools immediately.
TESTIMONIALS
How ATRA has helped other shops.
"ATRA's technical hotline has saved us countless hours of diagnostic time. It pays for the membership ten times over."
MIKE RODRIGUEZ
Shop Name, City, ST
Member since 2008
"The Golden Rule Warranty program gives our customers confidence. It's a game-changer for building trust and repeat business."
SARAH CHEN
Shop Name, City, ST
Member since 2008
"Being listed on ATRA's shop finder brought us a steady stream of new customers looking for a trusted shop. Best investment we've made."
JAMES WALKER
Shop Name, City, ST
Member since 2008
Ready to join the network that keeps the industry moving?
Apply today and gain immediate access to the world's most trusted transmission community.
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